Asics is the first time the leading shoe Sino-foreign cooperation, "the right to speak."

Recently, China's largest privately owned shoe Asics Group announced officially signed a global strategic cooperation agreement with the well-known brands in Italy, Wan Li Weide.Wan Li Weide global brand franchise, Jan. 9, the first operation by Asics Group Wan Li Weide image store opened in Shanghai Huaihai Road. Under the agreement, Asics Group will be solely responsible for the Wan Li Weide global brand marketing and operations, Wan Li Weide product development resources, and to provide technical and legal support.In addition, Wan Li Weide will assist the Asics Group, to set up R & D center at its headquarters in Italy and provides space, equipment, and production resources, the development results of the two sides shared.It is reported that this is the shoe for the first time leading Sino-foreign cooperative discourse.Currently, Asics has successively set up in the United States, India, Hong Kong and other places overseas companies and overseas localization strategy to develop new markets, the development momentum of fairly rapid.Asics Group President Wang Tao said that the cooperation between the two sides, Wan Li Weide open broader Chinese market and the global market, but also makes Asics has been focused on creating products R & D capability is further enhanced.
ASICS Women's Gel-Blur33 2.0 Asics Running Shoes

Asics and its Wan Li Weide, Marie Claire has been stationed in some of the high-end stores, and achieved certain results.The, Asics build new international operations team, the Asics brand to be combined to a new brand, innovative shopping channel mode, and vigorously expand the shopping channel, and further expand cooperation with the mall depth.In order to effectively support the expansion of the shopping channels, Asics combined with golden decade strategy to enhance the integration of a series of research and sales information to truly achieve fast, R & D, production, logistics, OTC. Asics the start of the high-end brand strategy, Chu Hsiu-chi, the Chinese Department Store Association, said that through years of effort, the department store industry in China has nurtured the development of a national brand to some extent, but then, stronger national brand important stage.The Asics start a high-end brand strategy to enter the high-end market to cater to the needs of the market, but also cater to the needs of the development of the department store industry, we also hope that more such high-end brands like the Asics its Wan Li Weide and Marie Claire to show the national brand presence.